Heinz Foodservice
Hotelympia Preview
Heinz Foodservice – Stand S2459
Voted the most-loved food brand in the UK1 and the second best food brand in the world2, Heinz is as loved as ever and is set to show Hotelympia just why it has to be Heinz Foodservice.
Constantly pulling out all the stops to give caterers and operators the right products for the job as well as expert advice, Heinz Foodservice has plenty to share with visitors at the event.
The respected brand will be there in force; singing happy birthday to soup, refuelling contestants as they cross the finishing line of the 10k charity run for Springboard and sponsoring the university programme at Cost Sector Live with a focus on food on the go.
The biggest piece of news is the launch of Heinz’ biggest combined retail and foodservice marketing campaign in five years. The £5m ‘It has to be Heinz’ campaign, which will continue through 2010 and into 2011, will build on the deep connection which the Heinz brand holds with consumers and the fact some things just ‘have to be’.
In the spotlight will be Heinz’ iconic hero products, including Heinz Tomato Ketchup, Heinz Cream of Tomato soup and Heinz Beanz, all linking back to their key platform. For example, Heinz Tomato Ketchup is the ‘perfect partner’ to fish and chips, while Heinz soup, eaten by 400,000 people in the UK at lunchtime everyday, goes naturally with ‘comfort and satisfaction’.
Each day at the show, Heinz Foodservice will be giving away one month of hero products to the caterer who comes up with the best reason in 50 words why ‘It has to be Heinz’. At the end of the show, the best overall entry will win a top of the range plasma screen, the ideal way to attract trade and generate profit during the forthcoming sporting season.
For more on Heinz Foodservice, visit www.heinzsight.co.uk
Sources
- FreshMinds survey 2009
- Interbrand Best Global Brands 2009
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