About Us
Hospitality Update was developed to extend the opportunity for Hotelympia exhibitors and visitors to communicate with each other beyond the timelines of the show dates. Exhibitors spend significant amounts to communicate with the visitors. Costs include the floor space, stand design and build, pre show promotion and staff time at the show. Visitors also spend significant amounts of time attending, including pre show research of who they want to see as well as time to travel. Hotelympia is an established event in the hospitality and catering sector attracting circa 1,000 exhibitors and 50,000 visitors. It is successful on the basic principle of B2B media in that it brings together buyers and sellers of products and services that are relevant to each other.
Hospitality Update is an established and successful email newsletter and website. Advertisers communicate their sales and marketing messages through the newsletter, which is delivered to 55,000 subscribers twice a month. In any newsletter there are typically 5-10 stories from advertisers arranged in 3 sections, Products, Offers and Events. Readers choose to open or not and then can quickly scan the stories to see if there is something they are interested in. The stories have a short headline an image and intro paragraph set out to encourage those interested to click on a link. The link then takes them to the full story within the relevant section of Hospitality Update with contact details of the advertiser. Alternatively the link can take them to the relevant section of the advertiser’s website.
